Personalization and Big Data

Key focus


Airlines have collected vast amounts of customer data on who their passengers are, where and when they fly and what extras they buy. The huge challenge for airlines is how to use this data to make the passengers feel special and ensure the airline is their number one travel partner, in manner which is seamless and not invasive.

Viva Air Labs wants to develop innovative ways to use this data to create the airline which makes you feel loved, wanted and your needs catered for before and after you take off.

Viva Air has already partnered with the innovative travel data company, Boxever, to look at how we personalize our services. Viva Air Labs are planning several initiatives which will change how airlines use data and mark Latin America out as the leader in travel personalization.

Home to VivaAir Labs, Rio Negro outside Medellín, Colombia